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Our Story

The Big Apple, arguably the most plugged-in city in the world, where technology overload and constant digital contact is the norm, is where we are from. City life is exhilarating. The vibes, the hustle and the energy. While we enjoy every bit of it, it can definitely get under your skin at times.

Life went on until one sunny Sunday afternoon, we came across NYC’s park in the sky, High Line. It’s a 1.45-mile long elevated greenway built on disused railroad tracks, where now trees, shrubs and wildflowers find their home. Yet, it’s also right above the bustling streets of Manhattan’s West Side.

Something magical happened that day. While traversing the native greenery filled with goldenrods, junipers and crab apples, we unplugged ourselves from the urban chaos, breathed in the tranquility of nature, and came alive.

As watch fanatics, that encounter in High Line inspired us to create quality and classic timepieces that pay homage to urban lifestyle and yet evoke the timeless beauty of nature. Slowly but surely, the design of a minimalistic watch with a subtle natural accent started to materialize.

To ensure the world class craftsmanship, we leveraged our unique personal connection and partnered directly with some of the world’s leading luxury watch manufacturers, who for decades have produced high-end timepieces that retail around the world for over $1,000.

After rounds of prototyping and testing, we are now ready to present our first collection,Urban Timber, featuring iconic timepieces with clean and classic designs for both men and women. Each watch is crafted with the finest components inside and out, including Swiss quartz movement, Swiss domed sapphire crystal glass and Italian full grain leather strap. The dial is made out of genuine wood from exotic places. They are specially stabilized and don’t swell or absorb moisture during temperature fluctuations.With a subtle natural accent, this sophisticatedly understated timepiece is sure to punctuate your look, whether you dress it up or down.

Though quality timepieces are typically sold at an ultra-inflated price point, we want to make it easier to invest in the things that last. By going online and doing away with industry shortcuts, we offer our watches at a fraction of the price of our competitors and pass down all the savings to you. We believe each watch you purchase from us will serve you well for years to come!



Paul & Vincent - Founders
New York City